HR practices in Banglalink, 2nd Largest telecom operator
Abstract: In Bangladesh, human resource practice is still on a development stage. Few years back there was no separate human resource department for most of the companies. They never considered the employees can be a source of a competitive advantage. They did not emphasize much on developing employees, motivating them and retaining them. Now they started to realize the importance of managing the humans as the major resource that the company possesses. This paper focuses on a leading foreign Telecom operator in Bangladesh and their human resource practices and tries to co-relate between the theories and applications. The primary focus is placed upon HR planning to employee retention. Banglalink, a sister concern of Egyptian telecom giant Orascom Telecom holding, started its venture in Bangladesh in early 2005 with a few thousand valued subscribers and with the title of “4th position” among the existing market competitors. Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 253%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink and above all for a dedicated employee pool that means it’s Human Resources, who continuously thrive to give their best and to achieve bigger goal for their organization. Now it has become the second largest mobile phone operator in Bangladesh with an employee base of more than 1200.
Abstract: In Bangladesh, human resource practice is still on a development stage. Few years back there was no separate human resource department for most of the companies. They never considered the employees can be a source of a competitive advantage. They did not emphasize much on developing employees, motivating them and retaining them. Now they started to realize the importance of managing the humans as the major resource that the company possesses. This paper focuses on a leading foreign Telecom operator in Bangladesh and their human resource practices and tries to co-relate between the theories and applications. The primary focus is placed upon HR planning to employee retention. Banglalink, a sister concern of Egyptian telecom giant Orascom Telecom holding, started its venture in Bangladesh in early 2005 with a few thousand valued subscribers and with the title of “4th position” among the existing market competitors. Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 253%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink and above all for a dedicated employee pool that means it’s Human Resources, who continuously thrive to give their best and to achieve bigger goal for their organization. Now it has become the second largest mobile phone operator in Bangladesh with an employee base of more than 1200.